The Daily Telegraph's idea of being the 'number one' UK web newspaper is good copy. But it falls down on audit figures. It falls down even more severely when you try and get in touch with a journalist.
The web site doesn't have a number for the switchboard. It has a single email address for an outsourced press office, and I know from experience that they don't reply.
It suggests that readers might care to "write a letter" to the newspaper.
That's just amazing. I thought they were a "news" site. Instead, you can imagine - "Here is the olds - three days ago Tony Blair resigned and we have just got the press release, courtesy of the Royal Mail."
Well of course that wouldn't happen. But I do wonder if the people who are trying to give the Telegraph into a decent website actually understand that the organisation is behaving like a dinosaur as far as newsgathering and press relations are concerned?
I wanted so much to talk to them. They have an integrated newsroom. Apparently. And I'm doing an article on the integrated newsroom for InCirculation.
But they don't have an integrated internet policy.
And I just think they don't really "get" the net.
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